Safety-Net Dental Clinic Manual - Marketing/outreach plan

Marketing dental services to low income/underserved populations may seem unnecessary, considering that most safety net clinic patients have no other places to obtain dental care and most clinics have long waiting lists for appointments. However, lenders don't necessarily know that. The safety net dental clinic equivalent of a for-profit business "promotion" is the clinic's "outreach" to attract patients. Generally, this amounts to just getting the word out when the clinic first opens. The outreach plan should demonstrate to lenders and others that the organization's services will be adequately utilized.


Phases and activities related to this resource include:


  • Marketing/outreach planning